JCPenney Afterschool

JCPenney is the official sponsor of the "Rascal Flatts American Living Unstoppable Tour" presented by JCPenney.  The tour will promote American Living, the retailer's affordable, all-American lifestyle brand developed exclusively for the JCPenney customer by Polo Ralph Lauren's Global Brand Concepts.

In conjuction with the tour, Rascal Flatts has written a new song inspired by the spirit of the brand titled "American Living" which will service as the soundtrack for the retailer's new American Living commercial. The song will only be available on a special version of the Unstoppable CD sold at JCPenney stores. The CD will be available at JCPenney beginning April 7 and $1 from the sale of each CD will benefit the JCPenney Afterschool Fund.

Customers can give back to their communities by once again participating in the JCPenney Afterschool Round-Up program.  Customers have the opportunity to “round-up” their JCPenney purchases to the nearest whole dollar and donate the difference to the JCPenney Afterschool Fund. The JCPenney Afterschool Fund, in turn, will donate the store’s Round-Up collections to a local afterschool program in each store’s community.

In 2008, our customers helped raise $4.5 million! Join us for the next Round-Up of 2009 from August 5-16 and your spare change could save a life!



FIRST

The JCPenney Afterschool Fund is proud to provide support to FIRST (For Inspiration and Recognition of Science and Technology), a nonprofit group whoose mission is inspiring kids to be science and technology leaders through unique, high-intensity robotics competitions. FIRST programs, which are founded upon the ideal of gracious professionalism, instill kids with leadership skills, collobarative spirit and confidence that help prepare them for college and beyond.

In its commitment to help kids be smart, strong and socially responsible, the JCPenney Afterschool Fund sponsored the first-ever Dallas Regional Robotics Competition in March 2009. Over 1,200 students and mentors from across the Southwestn U.S. and as far away as Mexico City gathered for a spirited competition. In 2010, the JCPenney Afterschool Fund will once again sponsor the Dallas competition as well as teams in all 40 of FIRST's regional events nationwide.